As part of the McDonald’s 2024 Christmas campaign, we launched the McDonald’s Gift Drop and invited the whole nation to find thousands of (badly hidden) Gift Tags to win exclusive merch and prizes.

We hid them everywhere, and we mean everywhere. From bus stops and packaging to hijacked social posts. We even released a human Gift Tag onto the streets of London (they were well fed and watered, promise).

Once fans found a Gift Tag, they could redeem their code on the McDonald’s app…

…to be in with the chance of winning exclusive merch (including the iconic Grimace bucket hat).

And finally, we gave the nation the greatest gift of them all - bringing back the Grimace Shake.