The Original Icon

Ever noticed that fry icons always look like McDonald’s Fries? From emojis, anime, gaming, to everything in between.

Rather than sue every company that’s ever ripped us off, we decided to celebrate their imitations. Reminding everyone that McDonald's Fries are 'The Original Icon'.

CASE STUDY

RESULTS

Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’